The exotic roots of Swiss Label Badi Culture

Inspired by his childhood in Cape Town / South Africa, Swiss graphic designer and art director Samuel Reichmuth launched in 2014 his label Badi Culture. Bringing together two worlds close to his heart, he gives Swiss design an exotic South African twist.

A few weeks ago, he welcomed us in his Lucerne-based workshop located in Neubad, no other place could fit better the brand’s summer vibes than a former swimming pool turned into a creative hub. Firstly, he developed a line of bags and accessories mixing minimalistic style and South African craftsmanship. Designed in Switzerland, this collection is made in Cape Town with only high-quality materials sourced locally.

Building on this duality, he widens the Badi Culture accessories range in 2016 and presents 4 scarves with warm and sunny accents, created in collaboration with textile designers Zambon & Stahl. The foulards portray summer scenes captured by Samuel in Cape Town and in Switzerland. He used his own photographs to create the scarf patterns that are digitally printed on textile. Designed in Switzerland and produced in Italy, each piece is hand-finished.

Discover this scarf collection celebrating beach culture. An invitation to travel South!

Recalling the place where the Atlantic Ocean merges with the Indian one, Tropical Ocean pictures the bright turquoise-blue water that surrounds Cape Town.

With water and sand as far as they eye can see, Sandy beach elegantly combines a view on Noordhoek’s spectacular white sandy beach with the stunning green wilderness of South Africa.

Gordonsbay celebrates the midsummer day at the beautiful Cape Town beach with a hint of nostalgia. The colours surrounding the black and white picture reflects the turquoise water and the tropical palm tree leaves in the sunset light.

Alpine Coast or when Swiss landscape meets tropical scenery! In the diagonal striped pattern, the dark and shadowy mountains contrast with the yellowish green palm tree leaves.

Photography: ©Geraldine Morand

Scarf pictures: ©Badiculture