Stepping inside FRAMA Studio is like entering a cave of wonders, reminiscent of old apothecaries where rare ingredients were kept and subtle mixtures prepared. A scent envelops us. Almost familiar, it puts us at ease. Wooden wall shelves from a bygone era, fitted with numerous drawers, frame the room and pique our curiosity: what might they contain? On the central table, animated sculptures bring the invisible to life: the fragrances take centre stage.
With their refined, sometimes unexpected silhouettes, these sculptures developed in collaboration with the artist and engineer David Gardner draw inspiration from simple technologies – both mechanical and ancient – and diffuse fragrances into the air. Every movement plays its part.
Moving into the back room, we discover the skincare and fragrances developed by the brand, which advocates for a holistic approach – both in the creation of its furniture range and in that of its everyday essentials and personal care products. Thus, from the living room to the kitchen table and the bathroom, everything is designed to make everyday life more pleasant, to celebrate daily rituals and little joys.
All the senses are awakened not only by the scents, but also by the choice of natural materials and an artisanal approach. The space is designed as a whole, a playground that encourages a more mindful living, may it be at home or at work.
Geraldine Morand
via FRAMA